1. Strategy

Goals are unachievable if you do not have an online business plan that includes an integrated digital strategy, tactics, and milestones. This phase will assess where you are, where you want to go, and what needs to happen along the way.

The following tools enable us to determine the key milestones from our first meeting to implementation.

• Audit (Digital Marketing & Technology)
• Research and Profiling (Competitors, Users)
• Market Analysis (Where are the opportunities?)
• Report and Action Plan (Project Brief, Business/User Goals, Roadmap for Marketing & Technology)
• Creative Marketing Strategies
• Influencer Identification

2. Implementation

Now that it’s time to get building, we can play various roles during this phase. We can be the support or team leader in the development and implementation of the eMarketing channels needed for the project.

3. Reporting

The most important phase of any engagement is how we measure the effectiveness of designs, features, and digital marketing campaigns. By setting KPI’s we enable the team to make smart business decisions about the direction of all current projects. We’re here to support those efforts, provide analysis, and make our own recommendations. We consider this a partnership and we strive to provide great ROI.

Here are areas that may be highlighted in our status reports:

4. Growth

Within every new digital marketing campaign, each new feature is like planting a seed. Here at DO we believe that having a fresh set of eyes on your marketing campaigns and leaving the monthly management in the hands of the experts allows you to focus on the business levers that are in constant motion each day.

To boost your growth, we offer the following ongoing support: