The Chicago 7 – Microsite Launch
Passion projects are always key here to harnessing creativity and newfound inspiration. The Chicago 7 microsite was created using the concept of the original Chicago Seven (Seven defendants during the 1968 Chicago Democratic National Convention arrested for starting a riot amongst other charges) and re-branding it into something new. What is is or what it will develop into we can not say yet, but it will involve 7 Chicago individuals who possess many traits that were displayed back in 1968 including creativity, originality, passion and belief. Stay tuned for the next episode of The Chicago Seven.
Orisue 2011 Earth Day Campaign
On Thursday, we launched an amazing Earth Day Campaign through Orisue. The initial phase is driven through Social Media signups for free Earth Day branded postcards (these biodegradable cards can be planted and will eventually grow into a tree.) The second phase next week is social media engagement to drive daily Earth Day Incentive Prizes and tasks. The feedback has been through the roof with nearly 2000 cards already requested.
Event Archive: Nothing To Worry About at The Roxy LA
When artists are on the road, setting up specialized events and projects for them in each market is always a fun task. This one in particular turned into something special when Adam Tensta was in LA for a series of meetings we put together featured show for him at The Roxy with some of LA’s best. We brought in Rockwell to help throw the event, and some of our West Coast friends to performed well (87 Stick up Kids, U-N-I, Diz Gabran and Mickey Factz). With the help of our sponsors (Orisue and Kid Robot), we had a sell out capacity show and generated some incredible buzz for everyone involved. Take a look at the flyer and video clips from the event below.
Photo Archive: Pharcyde Gold Plaque
The music industry has drastically changed from when Pharcyde released their 1992 GOLD selling album Bizarre Ride II the Pharcyde. Selling 1,000,000 records then was the standard, and the bare minimum most labels would allow if you were to kept on their roster. Finding this plaque casually leaned up against a wall during a meeting and looking back almost 20 years later, it is a time in the music industry history when the old system worked. Nowadays, selling 150,000 records is a big deal – a likely placement for Billboard’s #1 spot. But what artists such as …well, most these days lack in unit sales, now make up for in what the industry completely ignored then – marketing, creativity and brand building.
This photo archive goes to the artists I grew up on that got slighted by the music industry and labels then, but are still around making good, quality music.
